49
hard hat liner
Skip itSoft demand (-67.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.75–£48.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,654.86avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.64avg listing price — sweet spot $15–$100
Market size
Bad£17K£17K/yr · 55K searches
Growth
Bad-67.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand