59
hammer
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Great£4.21–£63.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£908K£908K/yr · 747K searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good£13.11avg listing price — sweet spot $15–$100
Review moat
Good1,258.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.8%90-day search growth — must beat 0% to launch