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halloween tape
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Great207.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.02avg listing price — sweet spot $15–$100
Market size
Bad£17K£17K/yr · 39K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.59–£5.13cheapest to priciest tracked listing — scored on the share inside $15–$100