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gym lamp
Skip itSoft demand (-35.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible39.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£19.32avg listing price — sweet spot $15–$100
Price range
Great£7.51–£69.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£38K£38K/yr · 44K searches
Growth
Bad-35.6%90-day search growth — must beat 0% to launch