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grub screws
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good1,143avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£99K£99K/yr · 142K searches
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.04avg listing price — sweet spot $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.10–£10.13cheapest to priciest tracked listing — scored on the share inside $15–$100