43
grout float
Skip itPrices mostly outside the sweet spot ($2.96–$16.76) — this niche doesn't clear our bar today.
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great339.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.14avg listing price — sweet spot $15–$100
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Market size
Bad£67K£67K/yr · 51K searches
Price range
Bad£2.96–£16.76cheapest to priciest tracked listing — scored on the share inside $15–$100