50
gold towel rail
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but a small market ($44K/yr) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Price range
Great£6.92–£72.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great£16.53avg listing price — sweet spot $15–$100
Review moat
Great445.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Market size
Bad£44K£44K/yr · 87K searches
Signals No Dominant Brand