49
gold toilet roll holder
Skip itSoft demand (-15.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.53avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,340.1avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.48–£23.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay£129K£129K/yr · 204K searches
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand