48
gold drawer knobs
Skip itSoft demand (-26.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Review moat
Great242.67avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Price range
Okay£3.79–£19.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.41avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 168K searches
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand