57
glasses screwdriver
Worth a lookShows searches that convert (19.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,625.78avg incumbent reviews — the moat a new listing must climb
Market size
Okay£148K£148K/yr · 159K searches
Avg price
Bad£4.71avg listing price — sweet spot $15–$100
Price range
Bad£1.36–£10.30cheapest to priciest tracked listing — scored on the share inside $15–$100