40
geiger counter
Skip itSoft demand (-32.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£47.85avg listing price — sweet spot $15–$100
Review moat
Great362.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Okay£10.15–£186.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£48K£48K/yr · 102K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier