64
gate wheel
Worth a lookShows a thin review moat (140 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great139.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Growth
Great+71.0%90-day search growth — must beat 0% to launch
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£5.33–£36.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.09avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Bad£69K£69K/yr · 62K searches