49
gate spring
Skip itPrices mostly outside the sweet spot ($4.31–$11.21) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good598.6avg incumbent reviews — the moat a new listing must climb
Growth
Good+49.2%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£7.72avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 75K searches
Price range
Bad£4.31–£11.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier