62
gate lock
Worth a lookShows a sweet-spot price point ($20.17 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£20.17avg listing price — sweet spot $15–$100
Price range
Good£4.12–£45.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,225.93avg incumbent reviews — the moat a new listing must climb
Market size
Good£385K£385K/yr · 544K searches
Growth
Good+25.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale