63
gate latch
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Review moat
Good650.89avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Market size
Good£327K£327K/yr · 588K searches
Price range
Okay£3.25–£24.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.99avg listing price — sweet spot $15–$100