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gate hinges
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great328.74avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Growth
Good+42.4%90-day search growth — must beat 0% to launch
Price range
Good£3.61–£32.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.58avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£206K£206K/yr · 304K searches