61
gate bolt
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good935.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.7%90-day search growth — must beat 0% to launch
Market size
Okay£192K£192K/yr · 391K searches
Avg price
Bad£6.50avg listing price — sweet spot $15–$100
Price range
Bad£2.86–£13.48cheapest to priciest tracked listing — scored on the share inside $15–$100