67
garden stakes
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Growth
Great+83.9%90-day search growth — must beat 0% to launch
Review moat
Good720.01avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.94–£31.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.12avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£102K£102K/yr · 274K searches
Signals No Dominant Brand