59
garden scissors
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Incredible+142.2%90-day search growth — must beat 0% to launch
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.44–£20.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,702.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad£96K£96K/yr · 128K searches
Avg price
Bad£8.04avg listing price — sweet spot $15–$100
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