63
garden pegs
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Growth
Great+77.2%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good£371K£371K/yr · 339K searches
Review moat
Okay2,228.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.25avg listing price — sweet spot $15–$100
Price range
Bad£2.65–£10.91cheapest to priciest tracked listing — scored on the share inside $15–$100