60
garage hooks
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good534.06avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+31.2%90-day search growth — must beat 0% to launch
Price range
Okay£4.66–£24.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.58avg listing price — sweet spot $15–$100
Market size
Okay£103K£103K/yr · 127K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand