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fused spur switch
Skip itPrices mostly outside the sweet spot ($2.67–$11.58) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Review moat
Great298.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£5.91avg listing price — sweet spot $15–$100
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Market size
Bad£34K£34K/yr · 58K searches
Price range
Bad£2.67–£11.58cheapest to priciest tracked listing — scored on the share inside $15–$100