59
fossil hammer
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great377.04avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.04avg listing price — sweet spot $15–$100
Price range
Great£6.60–£42.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+20.0%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Bad£79K£79K/yr · 82K searches