56
flush cutters
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good£13.03avg listing price — sweet spot $15–$100
Price range
Good£3.32–£29.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,945.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£105K£105K/yr · 87K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch