45
floor varnish
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£27.76avg listing price — sweet spot $15–$100
Price range
Great£7.39–£57.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good994.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£40K£40K/yr · 33K searches