47
floating shelf bracket
Skip itSoft demand (-24.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good641.13avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.64avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.35–£19.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£80K£80K/yr · 217K searches
Growth
Bad-24.3%90-day search growth — must beat 0% to launch