47
flight case
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Great£51.88avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Okay1,957.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay£122K£122K/yr · 219K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£4.51–£359.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price