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fire gloves for woodburners
Skip itSoft demand (-63.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,871.38avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.58avg listing price — sweet spot $15–$100
Market size
Okay£131K£131K/yr · 150K searches
Price range
Bad£5.83–£15.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-63.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand