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fire alarm test key
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Review moat
Great119.82avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.28avg listing price — sweet spot $15–$100
Price range
Bad£2.63–£18.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 54K searches
Signals No Dominant Brand