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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 41Growth 27Conversion 22Competition 59Returns 24Price range 36Avg price 85Brand share 0Review moat 24Quality gap 75

Avg price

Great£72.27

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£212K

£212K/yr · 168K searches

Price range

Okay£11.53–£247.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Review moat

Bad6,440.33

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand