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file set
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good774.25avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.67avg listing price — sweet spot $15–$100
Price range
Good£4.27–£28.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Market size
Bad£57K£57K/yr · 65K searches
Signals No Dominant Brand