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ffp2 mask
Worth a lookShows low returns (0.4%), but soft demand (-22.0% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,291.33avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.96–£24.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£229K£229K/yr · 231K searches
Avg price
Okay£10.61avg listing price — sweet spot $15–$100
Growth
Bad-22.0%90-day search growth — must beat 0% to launch