51
festool
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($3.95–$774.52) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£64.73avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great417.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay£196K£196K/yr · 228K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.95–£774.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price