60
exterior filler
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Growth
Great+62.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,736.04avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.27–£22.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£110K£110K/yr · 107K searches
Avg price
Bad£8.40avg listing price — sweet spot $15–$100