35
evo stick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,322.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay£117K£117K/yr · 94K searches
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.45avg listing price — sweet spot $15–$100
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.57–£13.80cheapest to priciest tracked listing — scored on the share inside $15–$100