50
ego battery
Worth a lookShows low returns (0.8%), but a small market ($84K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great182.36avg incumbent reviews — the moat a new listing must climb
Avg price
Good£105.49avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£9.56–£283.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£84K£84K/yr · 18K searches