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dust extractor
Worth a lookShows a thin review moat (218 avg reviews), but weak search conversion (1.1%) keeps it on the watch list.
Review moat
Great217.63avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good£127.16avg listing price — sweet spot $15–$100
Market size
Okay£202K£202K/yr · 139K searches
Price range
Okay£28.36–£311.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale