59
duct tape
Launch itA $1.2M/yr market growing +10.7% this quarter with returns at 0.2% — clears our launch bar.
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 1.0M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,066.41avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.52–£18.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.05avg listing price — sweet spot $15–$100