62
drill
Worth a lookShows a $3.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£3.4M£3.4M/yr · 3.2M searches
Avg price
Incredible£34.23avg listing price — sweet spot $15–$100
Price range
Great£11.84–£105.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,074.54avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.9%90-day search growth — must beat 0% to launch