50
drill pump
Worth a lookShows beatable incumbent ratings (3.5★), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good£6.33–£25.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.03avg listing price — sweet spot $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,069.93avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Market size
Bad£99K£99K/yr · 93K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Signals Quality Gap