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drill bit sets
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great£1.4M£1.4M/yr · 1.6M searches
Avg price
Good£14.86avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.25–£31.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad6,232.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.2%90-day search growth — must beat 0% to launch