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drill bit extension
Worth a lookShows low returns (0.4%), but soft demand (-14.3% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good845.26avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.10–£25.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£103K£103K/yr · 116K searches
Avg price
Bad£7.92avg listing price — sweet spot $15–$100
Growth
Bad-14.3%90-day search growth — must beat 0% to launch