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downlight covers for loft
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£23.96avg listing price — sweet spot $15–$100
Review moat
Great161.15avg incumbent reviews — the moat a new listing must climb
Price range
Great£7.46–£50.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad£9K£9K/yr · 25K searches
Growth
Bad-45.9%90-day search growth — must beat 0% to launch