64
door stop
Launch itA $1.4M/yr market growing +37.9% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great£1.4M£1.4M/yr · 3.0M searches
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+37.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,462.48avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.87avg listing price — sweet spot $15–$100
Price range
Bad£2.58–£12.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand