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door sensor
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Great£9.92–£32.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.34avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Good1,416.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£66K£66K/yr · 94K searches
Brand share
Bad100%top-5 brand share — brand-locked demand