43
door seal
Skip itPrices mostly outside the sweet spot ($3.60–$10.80) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,274.58avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.24avg listing price — sweet spot $15–$100
Market size
Bad£34K£34K/yr · 128K searches
Growth
Bad-39.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.60–£10.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand