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door lock jig
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£29.88avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great321.53avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Price range
Good£5.02–£145.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£148K£148K/yr · 110K searches
Growth
Bad-19.1%90-day search growth — must beat 0% to launch