50
digital tape measure
Worth a lookShows a sweet-spot price point ($20.12 avg), but soft demand (-6.4% this quarter) keeps it on the watch list.
Avg price
Great£20.12avg listing price — sweet spot $15–$100
Price range
Great£12.32–£34.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£209K£209K/yr · 251K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,979avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.4%90-day search growth — must beat 0% to launch