50
digital measuring spoon
Worth a lookShows beatable incumbent ratings (3.4★), but prices mostly outside the sweet spot ($4.23–$13.02) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Great365.7avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 83K searches
Price range
Bad£4.23–£13.02cheapest to priciest tracked listing — scored on the share inside $15–$100