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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 16Conversion 24Competition 36Returns 100Price range 37Avg price 69Brand share 0Review moat 93Quality gap 32

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great147.07

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£116.64

avg listing price — sweet spot $15–$100

Price range

Okay£13.15–£242.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay£115K

£115K/yr · 52K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand